Thousands of people in Fort Collins dressed in their crazy attire, hopped on their bikes, and rode a route around town for hours in the annual Fort Collins Tour de Fat.
“It’s like a cross between Mardi Gras and Fort Collins’ own town personality,” said Mary Haynes. “I love it. I come every year.”
Events, including live performances, throughout the day are stacked at New Belgium Brewing at 500 Linden Street. The Tour de Fat is an annual tradition. It was launched in 2000 by New Belgium Brewing. A Fort Collins original, this year Tour de Fat will expand to 33 cities nation wide.
Tour de Fat’s non-profit partners benefit financially from Tour de Fat. Some earn proceeds from beer sales, others receive a donation directly from New Belgium. Due to licensing and permitting variables from city to city, Tour de Fat’s non-profit partners will receive funds in different ways, but ultimately Tour de Fat is still a fundraiser.
Proceeds from Tour de Fat are estimated to exceed $5 million since it began. It is expected to generate more than $600,000 this year alone for non-profit partners.
For more information – https://www.newbelgium.com/events/tour-de-fat/Fort-Collins
Watch the first 10 minutes here: