JAX celebrating opening of 7th store

Jax Mercantile Company is celebrating companywide this Labor Day weekend, Sept 2 –5, on the occasion of the grand opening of its new 92,000 square foot store in Broomfield.

“Our seventh and largest store is now stocked with a remarkable array of quality merchandise and we have great staff ready to serve customers, so we are celebrating companywide,” said Jax president, Jim Quinlan.

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Special pricing on selected products as well as Jax annual Anniversary Shoe Sale will be happening at all Jax locations throughout the weekend. The first 50 customers each day at any Jax store will receive a free JAX hat or T-shirt. And everyone who shops at any JAX location this weekend can enter to win some amazing gear. Celebration give-aways include a Polaris Ranger EXT valued at $14,000, a Jetty Stand-Up Board valued at $600, an Old Town Kayak valued at $600, and a camping package valued at over $800.

In addition to offering a fun shopping experience, Jax Broomfield will be hosting interactive booths by the Butterfly Pavilion and the Cheetah Conservation Fund during parts of the weekend. Stop by for a chance to learn more about these non-profit conservation organizations and the animals they help protect.