There is a new station in Northern Colorado: iHeart Radio 94.9. Launched
May 2013, Radio 94.9 is a collaboration of people who believe in the
rich and diverse music thriving throughout Colorado, as well as the
importance of building strong community connections and the desire to
create a station that lives outside the box of mainstream radio.
“We’re proud of being able, and given the opportunity to launch
this station and I am even more proud of the attention it’s getting,” says
Stu Haskell, station collaborator and iHeart Media’s Marketing Director for
Colorado and Southern Wyoming.
Radio 94.9 plays a mix of blues, bluegrass, county, folk and rock, but what
really sets them apart from other stations is their support of local music. The
Locals Lounge highlights Colorado and Southern Wyoming artists by playing
one song every hour. Bands and fans can submit their music, or listen to
recently played songs, by clicking on the Locals Lounge link. Listeners can also
tune in to The Colorado Sound, hosted by Chris K., every Sunday morning at 8
am or check out his podcast Offstage Beyond The Music where he interviews
some of Colorado’s most renowned musicians.
“This is kind of a grassroots station more than anything” says Haskell, “and
we’re just trying to recreate something that is musically driven, something
different in radio that we can be proud of and that can be a nice contribution to
such a great musical community.”
Another feature that sets 94.9 apart is their commitment to community.
Doc Jarnagin, a station collaborator and early morning DJ asserts that there
are “three pillars upon which we’ve built this station: community events,
community service and local music.” The stations website, radio949colorado.
com was designed with this in mind. The “Around NoCo” tab provides links to
community events and concerts, local news and weather reports, and current
job openings along the Front Range, just to name a few. There are also links
that offer employers, businesses, and organizations the opportunity to post job
listings and promote events.
“We wanted to create something new and community centric, like a
community billboard in many ways for organizations to post fundraising events
and other community needs in town,” says Jarnagin.
Creating a station that is less mainstream and more diverse, giving artist
a platform for promoting their music and supporting community needs is
the emphasis of Radio 94.9. “To have a station that’s different,” says Haskell,
something that is attributable in recognition and respect for music that exists in
northern Colorado is an honor, so we just want to make the most of it.”

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