You know it is incredibly valuable if in the fully digital era, where every meeting is constantly being set on zoom, face-to-face interactions are still considered a most powerful technique in closing sales. 

I mean, it makes sense because meeting clients in person builds trust faster and more effectively than any other form of communication. And that’s not even half of it. 

In this article, we’ll discuss numerous benefits that can boost your sales performance and business relationships.

1. Builds Trust

It’s something about looking someone in the eye and shaking their hand that just can’t be simulated by any other form of communication with a client. 

When we meet in person, we can gauge sincerity, establish rapport, and build trust in ways that are just impossible through a screen. All of this translates to better outcomes, more transactions, and word-of-mouth referrals. 

In-person meetings are so goated that about 87% of managers believe in its ability to build trust. 

2. You Can Read Body Language

Closing a deal takes more than just words or a handshake. A true salesperson knows you need the whole picture to decide your swooping angle. 

In face-to-face meetings, you’re not just hearing words; you’ll be witnessing an entire conversation without words. From the subtle facial expressions (that you could miss if you blink) to different posture shifts that could mean literally anything. 

There’s just so much more information you could get by standing right next to your client. Unfiltered information. And you could use that to address their concerns before they even bring it up.

3. Creates Memorable Moments

It is so mundane receiving emails and holding meetings over video calls. Everything could happen in a blur and become really repetitive. But when you’re in person, you get to use perhaps all your senses, which translates to creating richer, more vivid memories. 

It could be the ambiance of the meeting place, or a joke you share, or even how firm the handshake is. Whatever the experience is stick to us. 

And for sales professionals, that means your pitch, your product, and -the most important thing here- you are more likely to be remembered way long after the meeting ends. 

4. Low Risk of Miscommunication 

There’s a lot that could go wrong when communicating across screens. Glitches in the network or disturbances from your surroundings could result in some level of miscommunication. Not with face-to-face interactions though.

Face-to-face meetings dramatically reduce these communication problems because you’ll be able to read facial expressions, ask for some clarification, and even use visual aids so you donf have to assume words or fill in their gaps. 

Every salesperson knows miscommunication can cost deals, and that’s why clarity in conversations is invaluable.

5. Fosters Long-Term Relationships 

Although the end goal of a sales meeting is actually getting sales, real ones know the real prize is a long-term business relationship. And no other medium does that better than face-to-face meetings.

Meeting clients in person lays the groundwork for enduring partnerships because they allow deeper conversations that go beyond just that sale to sharing memories, values, long-term visions, and even mutual growth opportunities. 

You’ll be playing chess not checkers because you will be turning one-time buyers into loyal advocates for your brand. 

6. You Can Gather Feedback in Real-Time 

Every business is built on feedback, whether from their established customers or potential clients. In face-to-face interactions, you get invaluable advantage of immediate feedback so you can gauge reactions immediately and adjust your stand accordingly. 

This real-time approach will only boost sales because your process would be much more efficient. It’ll also show your commitment to satisfying that client.

7. Enhances Engagement 

Meetings from home or a coffee shop across screens are prone to disturbances, especially now that the world we live in is riddled with constant notifications and multitasking. Undivided attention is rare in this era. 

But face-to-face meetings create a focused environment that incredibly reduce distractions. That way, both you and your client can have highly productive discussions, deeper understanding of their needs, which would ultimately lead to more successful sales.

8. Adds A Personal Touch

Communication can get really soulless with just black characters sprayed across white papers and screens. Anything else is now reserved for important events like a quarterly audit meeting. 

That’s what makes face-to-face interactions so different. It shows commitment, respect for your clients’ time, and a willingness to go the extra mile for their needs.

If you’re the only salesperson they meet in this digital era to make an effort to meet in person, you’d be standing out to them. 

SalesWorks face to face sales strategies really show the value of in-person engagement, that helps them standout in an era where personal touch make all the difference. 

And that’s exactly what you need. 

Conclusion 

It’s the digital era, of course digital tools have their place in sales strategies that are popular today. However, the most successful sales professionals know the right time to take advantage of in-person meetings. That’s what you should be doing too.