Stacy Nick | Colorado State University
As the Thanksgiving holiday looms, it’s time to talk turkey.
In the past few years, the frozen turkey supply chain has seen it all — big birds, small birds, too many birds, and not enough.
To find out more about the average turkey’s path from the farm to your plate, SOURCE talked with two Colorado State University supply chain experts, College of Business Associate Professor Zac Rogers and College of Agricultural Sciences economist Dawn Thilmany, who is also director of the Northwest and Rocky Mountain Regional Food Business Center and co-director of CSU’s Regional Economic Development Institute.
Bird flu had a big impact on eggs over the past year. Dawn, will we see it impacting the Thanksgiving table this year as well — both in terms of supply and cost?
Dawn Thilmany: This year, it‘s actually been far more problematic in the migratory bird flocks and so noncommercial birds. So, we ac
When the pandemic hit, consumers wanted smaller turkeys or maybe just parts rather than a whole turkey for their Thanksgiving meals because we weren’t gathering as much. Has that trend continued post-pandemic?
Thilmany: For the most part we’re returning to normal, and you’re seeing people look for the sizes that we had seen historically. But this is where it’s important to look at a bigger, longer-term trend, which is we just have smaller household sizes in the U.S. than we had, say, 25 years ago. So, we have people gathering again, but we have smaller households than we did 25 years ago.
So, you still see there’s a lot of interest in smaller turkeys because of convenience and people not wanting to have the four-hour cook times. We still have seen relatively higher demand for parts like turkey breasts, particularly. A lot of people just want to buy a smoked turkey breast. And so that’s a trend we’re seeing in the longer term that has less to do with more recent events, but something that’s just been a mega trend as we start to see smaller households in the U.S.
While turkey prices might be down, the cost of everything else seems to be up substantially.
Thilmany: We’ve seen price inflation slow down. But there’s a difference between slowing down price inflation and prices going back to what people thought and hoped would be normal prices again. And so, we’re just going to probably see a larger grocery bill for those meals again this year.
People are adjusting in various ways. We definitely see people thinking about how they maybe aren’t going to have as ample leftovers, maybe they do just get a turkey breast instead of a (whole) turkey. They might get chickens instead of turkey. They might again have smaller gatherings, and that’s because we have smaller households.
But we’re also really seeing a return in away-from-home eating and people embracing going out to restaurants and stuff again, and people having the travel bug. So, what I’m really kind of keeping my eye on is if we actually see more people eating out and traveling, which when you’re traveling, unless it’s to family, eating out at the places you travel to. So that’s the other trend I’m kind of watching this year, just to see if people who’ve had so much pent-up demand for travel and socialization that we see it kind of spur that kind of energy. All statistics are the travel numbers are just going crazy. Sometimes that’s to family, sometimes that’s not to family. And so, it’ll be interesting to also see if we just see restaurants see more of the demand this year.
That’s interesting because it used to be almost impossible to find a restaurant that was open on Thanksgiving.
Thilmany: We’re actually seeing more restaurants embrace being open just because there are people who don’t want to cook that big meal at home, and with more women working away from home, they want to have a holiday, too.
So, Zac, how does the Thanksgiving holiday season impact the turkey supply chain? Because really, when else are people buying frozen turkeys?
Rogers: Well, your turkey may not be as farm fresh as you hope it could be. There’s a large distribution center for a big grocery chain in Denver; and I and a couple of other supply chain professors toured it a few summers ago. They have one room at this giant distribution center that’s kept at -20 degrees, and it’s just for turkeys. That’s all that’s in there — tens of thousands of turkeys.
And I asked them the same thing: How exactly does this work? Because this is August. And I can see this room is packed with turkeys already. They said all the turkeys are sold in November and December. In January, everything that hasn’t sold gets put on sale or chopped up for lunch meat. Then they turn up the temperature in that room from -20 degrees to 50 degrees, and they spend a month cleaning it because, after having tens of thousands of turkeys in it, it probably needs a good scrub.
They start building up the inventory for Thanksgiving turkeys in February, and they build it up over the year. If you think about how many turkeys are going to be bought the week of Thanksgiving, it’s millions of turkeys. You can’t slaughter and prep and have a million turkeys in a month. It takes all year, basically. And so, the turkeys start building up in February, and they’re designed to culminate basically in November. And then we have the wind down, and we start the cycle over again. Thanksgiving is the turkey supply chain.
What about other holiday staple food items that are heavily tied to the season, like cranberries?
Rogers: These companies are designed for seasonality. They spend the year building up to these peaks. And the way they do that is with a lot of flexible space. You build up capacity when you need it, and then when you don’t, you go back down. You see a lot of these sorts of sharing and expansion models in warehousing and in trucking, where they build up the supply chains slowly to peak. When the peak is over, you contract the space out.
Most supply chains are seasonal. Not toilet paper, not bread, not, you know, things like that, but almost everything else, there are some seasonality components. And they can kind of work out well. You know, if you sell skis and I sell beach towels, we have very different and opposite seasonalities. Today, there are a lot of apps that are sort of like Airbnb but for warehouses. So, there’s a lot of thought and planning that goes into seasonality. The nice thing is if it’s something like Thanksgiving turkeys or Halloween candy, I can tell you with a lot of certainty right now Halloween next year is going to be on Oct. 31st again. It’s very predictable.