The local Fort Collins Brewery is implementing a new slogan into their brewery, with hopes to expand and progress as a company. The new “Create Share Savor” concept is paired with FCB’s ten-year anniversary. The company surveyed the staff to find out what employees valued about FCB and what they wanted in the future. Through this, the new slogan was created. “Create embodies the brewers’ passion for experimentation with beer, Share represents the importance of beer’s social function and Savor largely refers to the value the FCB staff puts on enjoying beer with food and beer’s ability to be food itself.” The brewery will be installing a pilot brew system to allow for more experimentation, and is involved with their own art organization, called FCB Art Brewery. The Fort Collins Brewery has evolved into a cornerstone of Fort Collins life, and the progression of the company reiterates the power of Northern Colorado culture.